2 Things Marketers Fear (Even The Non-Beginners)
Lately I’ve been networking with many other marketers, including other affiliates, product owners & much more.
It seems that many of them are afraid of 2 things - buying PPC traffic & outsourcing. I’m surprised to discover that! In fact some of those who fear these 2 things are more experienced than me.
Many people procrastinate when it comes to buying PPC traffic due to the fear of losing their money.
Come on, just set your daily spending limit & you’ll be fine. Besides when you first start out doing PPC, very likely you might pick the wrong keywords & you’ll get very little impressions, let alone clicks.
Maybe your first few ads will not be too good & you won’t get much clicks, so you don’t have much to pay.
Google Slap? Quality Score?
Very simple!
- Each ad group should have similar keywords which are the same theme. (Not too many keywords in an ad group.)
- Send that traffic to a landing page. Put the keyword in the subdomain or folder of your domain. (Or the domain if possible.)
- Repeat the keyword in your headline or anywhere in the first fold of the page.
There you go - high quality score, bye bye, Google slap. Check out this PPC video. (I got the master rights but I feel like sharing it with you for free.)
Many people procrastinate when it comes to outsourcing because they want to save money.
I’ll admit that I used to think that way. Let’s see things in another angle, why not buy other people’s time so that you have more time to do the more important things in your business?
You should focus on managing your projects, planning, monetizing & some things you like to do & you happen to do them well. Besides outsourcing can be cheaper than you expect.
Hint: Search for good & cheap free lancers from webmaster forums. Make sure they show you some samples of their past work.
Personally, I love doing pay per click & writing sales copy but hate submitting articles. Anything to do with programming, script installation, design & graphics, I’ve to outsource because I can’t do them.
I encourage you to start small, start outsourcing tasks like:
- content writing
- article & link submission
- script installation
- keyword research
- & more
Outsource tasks that take you the most time, tasks that you can’t do or you just hate doing. Saving your precious time is much more important than saving some money.
May You Prosper & Be In Health,
P.S. Here's how you can have money-making blogs, quickly & easily.....
4 Responses to “2 Things Marketers Fear (Even The Non-Beginners)”
What about creating quality content?
Other items I’ve read about setting up blogs quickly, and web sites, is they don’t grow in traffic once readers figure out they’re “automated.” Do you agree?
Meaning they eventually stop making money because search engines rank them lower, etc.
Hi Samuel,
Good post. A agree most people fear these things but in the case of outsourcing, it may be somewhat justified.
It’s not so much the cost as the uncertainty of paying for something and discovering a month later that you’ve not only lost your money but you’ve wasted precious time since the freelancer won’t deliver and you have to start over from scratch.
Hey Don,
You’re right, creating quality content is very important, no matter which market, you’re in.
Automated blogs? They’re just part of your overall marketing strategy. They still work, if you use them properly.
As for search engine rankings, personally, I don’t bother much.
Just by focusing on quality blog content & networking with people in your industry, that will bring you quality traffic.
Hey Alex,
That’s exactly what happened to me when I first started outsourcing.
Looks like nobody can “teach” you how to outsource “the right way” because everyone has different needs.
On the other hand, by personal experience, we can “discover” the best way(s) to outsource effectively.
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