Lower Your PPC Bid Price & Raise Your CTR (Under 2 Minutes)
Since the last post was on dynamic landing pages & dynamic keyword insertion, so why not we talk a little more about Google AdWords. I took screenshots to show you some settings that can help lower your bid price & of course increase your CTR.
- Daily Budget: Set your daily budget a little higher than you are willing to pay because, most likely, you will not hit it. $10 is way too low!
- Accelerated Delivery: Make sure you show your ads as quickly as possible so that you know if your ads & keywords are doing fine.
- Enable Position Preference: I discovered this myself, not from reading anything else but from doing it myself, more on that in the next screenshot.
- Rotate Ads Evenly: You need to split test 2 ads at a time per ad group, 1 of the golden rules in PPC, even Perry Marshall recommend that you do it.
Position Preference Settings
Make sure you select anything from position 1 - 10, so that you only show up on the first page. (If you show up on the second page, you are very likely to get little or even zero clicks.)
Then what will happen next is:
- your impressions will go down.
- your CTR will go up.
- your bid price will do down.
Let me elaborate further using only simple math:
Number of Clicks / Number of Impressions = CTR
If you get the same number of clicks but your impressions go down, your CTR goes up, simple? Once your CTR goes up, your bid price starts to drop.
Now it is all up to you, how you want to set it. I have some ad groups, set to position 1 - 3, some I set to position 4 - 6, I prefer to always show up above the fold. Based on personal experience, across a few markets, higher positions get more clicks but lower positions convert better.
Do not just look at ROI, also look at how much profits you are getting. Hope you like this quick tip.
May You Prosper & Be In Health,
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